Roddric W. Sims

Community Business Academy Coach

Roddric W. Sims specializes in working with highly motivated entrepreneurs and small business owners. His goals are to maximize their potential by helping them identify and overcome roadblocks to their personal and professional success. He has fondly been dubbed by his clients as the “Biz Reality Coach” due to his pragmatic and direct approach to getting to the core of their problems and holding them accountable to their action plans. Roddric proudly states, “Not only do I help my clients find success, I help them define their success.”   

Over his 20+ year professional career he has worked in varying roles related to sales, customer service, management and recruiting for a Fortune 50 company. During the last 15 years he has had the opportunity to coach over 3,000 aspiring entrepreneurs in group and one on one sessions with topics including but not limited to business plan development, marketing and talent management. Roddric is also the founder of the Sims Coaching Group which is a coaching network that provides coaching, consulting and community for those with an entrepreneurial mindset. These experiences are the foundation for his 3 books, “The 4 “E”s of Entrepreneurship: Exposure, Economics, Environment and Execution”, “Evolve & Elevate: 8 Success Strategies for Small Business Owners” and  “The Profit Pathway”. 

Roddric is a graduate of the University of Illinois – Chicago where he obtained a bachelor’s degree in Psychology and also has received an MBA with an emphasis in Entrepreneurship.  He has earned the designation of Certified Coach through the Coach Training Alliance (CTA). He also currently holds the following insurance designations: Chartered Property Casualty Underwriter (CPCU), Associate in Management (AIM), Associate in Claims (AIC) and Associate in Insurance Services (AIS). He is a member of the International Coaching Federation (ICF), Alpha Phi Alpha Fraternity, Inc,, The 100 Black Men of Chicago and the Minority Man Affinity Networking Group.

Certified Coach - Coach Training Alliance (CTA)

University of Illinois - Chicago, MBA - Entrepreneurship

University of Illinois - Chicago, BA – Psychology

roddric@sunshineenterprises.com